Makeup Power Players
Omni-Channel Campaign
Omni-Channel Campaign
THE BRIEF
Establish Sephora as the best and only place to shop a one of kind brand assortment and exclusive products from industry leading makeup brands. Highlight the powerful female brand founders, their special MUA talents and the signature styles that made them famous.
Establish Sephora as the best and only place to shop a one of kind brand assortment and exclusive products from industry leading makeup brands. Highlight the powerful female brand founders, their special MUA talents and the signature styles that made them famous.
THE CREATIVE
In the first ever CGI campaign at Sephora, a virtual beauty world was brought to life where you can chose a makeup power player to help level up your beauty game. A special skill was highlighted for each founder based on their signature beauty looks and brand history.
In the first ever CGI campaign at Sephora, a virtual beauty world was brought to life where you can chose a makeup power player to help level up your beauty game. A special skill was highlighted for each founder based on their signature beauty looks and brand history.
Facebook Micro Site
Front of Store Product Fixture
Paid & Organic Social Videos
Retail Windows
Sephora Mobile App
Dedicated Email
CGI IMAGES & ANIMATION: We Are Royale
DESIGN: SARAH INFRANCO
content production: courtney (Komlo) charny
DESIGN: SARAH INFRANCO
content production: courtney (Komlo) charny
