Scents to Live In
Category Rebrand & Seasonal Campaigns
Category Rebrand & Seasonal Campaigns
2020 Media Results: Drove 1B Impressions
2020 US Dotcom sales: +63% to LY
2020 US Dotcom sales: +63% to LY
The brief
Establish a distinctive, differentiated identity for the fragrance category at Sephora. Create a perception change from fragrance as a special occasion item to a lifestyle item that is relatable, playful and personal, without losing the luxury appeal.
Establish a distinctive, differentiated identity for the fragrance category at Sephora. Create a perception change from fragrance as a special occasion item to a lifestyle item that is relatable, playful and personal, without losing the luxury appeal.
THE CREATIVE
Heroic, glossy bottle photography, paired with seasonal illustrations that depict everyday activities, celebrate the beautiful luxe bottles while bringing fragrance back down to earth in a fresh, approachable way. The iconic black and white Sephora stripes are included throughout as well as a range of diverse characters that represent the inclusive mission central to Sephora's brand DNA. A customized system for retouching seamlessly blended product photography with the illustration, and allowed for flexibility across multiple product assortments, assets, and marketing channels.
Heroic, glossy bottle photography, paired with seasonal illustrations that depict everyday activities, celebrate the beautiful luxe bottles while bringing fragrance back down to earth in a fresh, approachable way. The iconic black and white Sephora stripes are included throughout as well as a range of diverse characters that represent the inclusive mission central to Sephora's brand DNA. A customized system for retouching seamlessly blended product photography with the illustration, and allowed for flexibility across multiple product assortments, assets, and marketing channels.
Spring - Get outside and soak up some sun.
Paid Social - Instagram Stories
Direct Mail - Scented Booklet
Paid Social - Carousels & Link Posts
Winter - Snuggle up and stay local
Paid Social - Instagram Stories
Paid Social - Carousels & Link Posts
Fall - A fresh perspective on personal space
Facebook Micro Site & Instagram Stories
Facebook Link Posts & Instagram Carousels
PHOTOGRAPHY: Marissa Rocke
ILLUSTRATION: Maggie Stephenson
ANIMATION: Tamarama Studios
content production: Rosie torres
DESIGN: OLIVIA YU
ILLUSTRATION: Maggie Stephenson
ANIMATION: Tamarama Studios
content production: Rosie torres
DESIGN: OLIVIA YU
