Your Skincare Holy Grails
Omni-Channel Campaign
Omni-Channel Campaign
impressions (exceeded target): 88 M
Overall Campaign Sales: 127% above forecast
Retail: 55% above forecast
Dotcom: 140% above forecast
Dotcom Landing Page: 156% above forecast
Overall Campaign Sales: 127% above forecast
Retail: 55% above forecast
Dotcom: 140% above forecast
Dotcom Landing Page: 156% above forecast
THE BRIEF
Boost engagement on Sephora's recently rebranded social platform Community and help clients find the best products for their top skincare concerns.
Boost engagement on Sephora's recently rebranded social platform Community and help clients find the best products for their top skincare concerns.
THE CREATIVE
Playful dots and bright colors were used throughout the campaign to reference the platform's new look. A system of graphic stickers was created to visually define the shopping categories and help start a conversation about client's top skin concerns in a playful way. Campaign assets directly referenced and or linked back to Sephora's Community asking clients to engage in the conversation by sharing their "Skincare Holy Grails".
Playful dots and bright colors were used throughout the campaign to reference the platform's new look. A system of graphic stickers was created to visually define the shopping categories and help start a conversation about client's top skin concerns in a playful way. Campaign assets directly referenced and or linked back to Sephora's Community asking clients to engage in the conversation by sharing their "Skincare Holy Grails".
Pore Problems
Dryness & Wrinkles
Oiliness & Breakouts
Dark Circles
BEAUTY
PHOTOGRAPHER: JEON SEUNG HWAN
HAIR: CHRISTIAAN
MAKEUP: FRANCELLE DALY
NAILS: GINA EDWARDS
FASHION STYLIST: YE YOUNG KIM.
PROP STYLIST: SUZY KIM
content production: kevin costell
PHOTOGRAPHER: JEON SEUNG HWAN
HAIR: CHRISTIAAN
MAKEUP: FRANCELLE DALY
NAILS: GINA EDWARDS
FASHION STYLIST: YE YOUNG KIM.
PROP STYLIST: SUZY KIM
content production: kevin costell
STILL LIFE
PHOTOGRAPHER: HEE SOO KIM
PROP STYLIST: NISSA QUANSTROM
PHOTOGRAPHER: HEE SOO KIM
PROP STYLIST: NISSA QUANSTROM
DESIGN: MARY HU
