New & Only at Sephora
Omni-Channel Campaign
Omni-Channel Campaign
the brief
Establish Sephora as the go-to place for new beauty, and the only place to get new, exclusive to Sephora product launches from the hottest, most desirable beauty brands you have to have.
Establish Sephora as the go-to place for new beauty, and the only place to get new, exclusive to Sephora product launches from the hottest, most desirable beauty brands you have to have.
the creative
The classic Sephora stripes got a makeover to create the dynamic backdrop that pulls focus to the must have beauty products. Bold contrast, angled typography and heroic product shots come together to create a sense of FOMO urgency. To help create a buzz around the campaign, social influencers the Suarez sisters were featured in the images and campaign videos. These appeared in social ads, Sephora's organic social channel, in stores and a Times Square video billboard. The sisters also created their own content announcing some of the launches and shared behind-the-scenes footage from the shoot to tease the campaign.
The classic Sephora stripes got a makeover to create the dynamic backdrop that pulls focus to the must have beauty products. Bold contrast, angled typography and heroic product shots come together to create a sense of FOMO urgency. To help create a buzz around the campaign, social influencers the Suarez sisters were featured in the images and campaign videos. These appeared in social ads, Sephora's organic social channel, in stores and a Times Square video billboard. The sisters also created their own content announcing some of the launches and shared behind-the-scenes footage from the shoot to tease the campaign.
Beauty
photography: jeon SEUNG
dp: mather chave
MAKEUP: Tyron Machhausen
hair: dennis gots
nails: marisa carmichael
fashion stylist: jasmine hassett
prop stylist: suzy kim
content production: kevin costello
photography: jeon SEUNG
dp: mather chave
MAKEUP: Tyron Machhausen
hair: dennis gots
nails: marisa carmichael
fashion stylist: jasmine hassett
prop stylist: suzy kim
content production: kevin costello
STILL LIFE
photography: samantha berg matarese
prop stylist: NISSA QUADSTROM
photography: samantha berg matarese
prop stylist: NISSA QUADSTROM
